Browse WINKFEEL event photos, specialist videos and press coverage.
Specialist Video
Dr. Byon — WINKFEEL explained by a practising specialist
Dr. Byon, a Japanese aesthetic specialist, covers WINKFEEL's longevity and facial use, its role as a vaginal filler, and the safety profile of dextran. Turn on auto-translated subtitles from the CC button.
Auto-translated subtitles (EN/JA/ZH/KO) are available from the CC button.
The video reflects the personal clinical opinion of the featured specialist and is not official advertising by DexWon Inc. Auto-translated subtitles in English, Japanese, Chinese and Korean are available from the CC button on the YouTube player. Use remains subject to approved indications and the instructions for use.
Vaginal filler questions, explained by Dr. Kim Ji-yeon
A Korean-language YouTube video in which Dr. Kim discusses questions and debate about vaginal fillers. (24 min 23 sec)
The original YouTube description discloses production support from DexWon. The views in the video are the speaker’s; product use is subject to approved indications and instructions for use.
Media coverage of our academic events and international partnerships.
Translated coverage; links lead to the Korean originals.
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Academic events
WINKFEEL Completes Hands-on Program at Autumn Congress
Read full articleCollapse articleHands-on session · Source: Maeil Safety News
[Maeil Safety News / Reporter Lee Jeong-ja] A hands-on program for medical professionals sharing information about procedural techniques and product application for WINKFEEL Hera, a dextran-based vaginal filler, has concluded.
Practical training using WINKFEEL Hera took place at the autumn obstetrics and gynecology congress on October 18. The program expanded on vaginal filler applications and treatment topics discussed at EVE SYMPOSIUM 2026 in September, with a focus on practical techniques.
At the earlier symposium, medical professionals raised questions about product use and procedural methods. This autumn congress provided training allowing participants to observe the procedure directly.
Hands-on session · Source: Maeil Safety News
Dr. Kim Ji-yeon of Y Queen Obstetrics and Gynecology performed the procedural demonstration. She then held a Q&A session with attending medical professionals, sharing information about procedural considerations and product-use methods.
WINKFEEL Hera, used in the training, is a medical device for tissue repair made primarily from cross-linked dextran. Its Ministry of Food and Drug Safety authorization number is Jeheo 13-1648.
WINKFEEL Hands-on Session Features Dr. Kim Ji-yeon’s Demonstration and Q&A
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A WINKFEEL Hera hands-on program for medical professionals took place at the 22nd Autumn Congress of the Korean Association of Obstetricians and Gynecologists (direct election system), held at Swiss Grand Hotel in Seoul on October 18, 2026.
According to WINKFEEL, Dr. Kim Ji-yeon of Y Queen Obstetrics and Gynecology led the demonstration, sharing the product-use process and considerations with participants.
The demonstration was followed by questions and answers about clinical application and the treatment process.
WINKFEEL Hera, used in the training, is a medical device for tissue repair made primarily from cross-linked dextran.
WINKFEEL Completes Hands-on Program at Autumn OB-GYN Congress; Interest in Dextran-based Vaginal Filler Continues
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ABC News / Reporter Kim Su-chan — WINKFEEL Hera, a dextran-based vaginal filler, demonstrated an actual treatment procedure in an academic program for obstetricians and gynecologists and shared information on its clinical application.
At the autumn obstetrics and gynecology congress held on October 18, a hands-on program featured Dr. Kim Ji-yeon of Y Queen Obstetrics and Gynecology demonstrating a vaginal filler procedure using WINKFEEL Hera.
Dr. Kim introduced the procedure using the product and answered questions from attending medical professionals about its application in clinical practice and procedural techniques. The demonstration was followed by a Q&A session on product use and the treatment process.
WINKFEEL also attracted medical professionals’ interest in vaginal filler techniques and clinical application at EVE SYMPOSIUM 2026, held in September. This congress went beyond a lecture-centered format, providing an opportunity to share specific techniques through a live procedural demonstration and Q&A.
WINKFEEL Hera is a medical device for tissue repair whose principal material is cross-linked dextran particles. According to manufacturing authorization documents, it is designed to temporarily improve symptoms associated with vaginal laxity by injecting a gel containing dextran particles into the submucosal layer of the vaginal wall to add volume and thicken the wall.
Its Ministry of Food and Drug Safety authorization number is Jeheo 13-1648, and its official intended use is the “temporary improvement of symptoms caused by vaginal laxity in adult women.”
Dextran differs in physical properties from conventional hyaluronic acid fillers. While hyaluronic acid forms volume through its water-attracting properties, dextran is described as eliciting tissue responses associated with collagen formation around the injected particles.
According to educational materials for medical professionals, collagen formed around dextran particles may contribute to volume retention even as the particles biodegrade over time. However, the extent to which these characteristics affect actual treatment outcomes and duration requires clinical evaluation.
Clinical data relating to improvement in symptoms of vaginal laxity were also presented. A 24-week clinical trial using LiCOL GOLD, included under the same product authorization, involved 126 participants. In the primary efficacy assessment, 69.1% of the treatment group and 7.3% of the saline control group met the self-assessed vaginal laxity criterion at 24 weeks.
The hands-on session was significant in introducing the actual procedure to medical professionals based on WINKFEEL Hera’s authorized indications and clinical data, and in discussing its application in clinical practice.
Following the previous month’s symposium, the procedural demonstration program continued the exchange of information among medical professionals about the clinical use and procedural techniques of dextran-based vaginal fillers.
WINKFEEL hands-on program announced for October 18 congress
Maeil Safety News reports that a WINKFEEL hands-on session for medical professionals is scheduled for October 18 at the Swiss Grand Hotel. The article describes the Peacock Room education plan.
WINKFEEL Hands-on Session Planned for October Obstetrics and Gynecology Congress
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[mdtoday = Reporter Kim Joo-seong] The WINKFEEL Hands-on program is scheduled for the Obstetrics and Gynecology conference on October 18th. Following questions about actual usage, scope of application, and product characteristics at the symposium last September, the academic discussion is expected to expand this time to confirm actual techniques and treatment principles, focusing on WINKFEEL.
The most familiar vaginal filler material is hyaluronic acid (HA), but in areas aimed at improving vaginal laxity, dextran-based products that have approval purposes, long-lasting properties, and clinical evidence are also being used. This program also needs to be differentiated in that it is not an event that deals with ‘dextran injection’ itself, but rather a hands-on event that focuses on WINKFEEL products made with dextran as the main material.
One of the biggest differences between the two materials is the way volume is created and maintained. Hyaluronic acid attracts moisture and creates volume relatively quickly, but because it decomposes in the body over time, repeated treatments may be necessary to maintain the effect.
Dextran differs in that it has the property of inducing collagen formation around the injected particles. Even if dextran itself is gradually decomposed in the body, the collagen tissue formed in the process can be involved in maintaining volume, and is being introduced as a key mechanism explaining persistence in the academic field.
For this reason, when comparing materials used in vaginal filler treatment, it is necessary to look not just at how much volume is created immediately after the procedure, but also at how the volume is maintained after a certain period of time. Considering the burden of repeated procedures, persistence can be an important factor in actual product selection.
The permitted purpose of use must also be checked. Medical device approval is not granted comprehensively to the ingredients themselves, such as hyaluronic acid or dextran, but is granted based on the purpose and method of use for each product. Products approved as general facial fillers and products intended to improve vaginal laxity cannot be viewed under the same standards.
WINKFEEL HERA, which uses dextran as its main material, is a medical device for tissue repair, and its purpose of use is ‘temporary improvement of symptoms caused by vaginal laxity in adult women.’ The approval data specifically explains the method of injecting into the layer just below the vaginal mucosa to fill the volume and thicken the vaginal wall.
However, dextran is also not suitable for all patients, and contraindications and potential adverse reactions specified in the product instructions must be thoroughly checked.
The October WINKFEEL hands-on session is intended to examine an actual dextran-based product and the techniques used with it.
Medical Today Reporter Kim Joo-seong (kimchu7189@mdtoday.co.kr)
DexWon Begins WINKFEEL Marketing After EVE SYMPOSIUM 2026
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Sponsorship of 'EVE SYMPOSIUM 2026', sharing product and treatment information that is easy for women to understand
Wonhaeng Lee, CEO of DexWon, is giving a greeting at ‘EVE SYMPOSIUM 2026’ held at Andaz Seoul Gangnam on the 15th.
DexWon (CEO Wonhaeng Lee) announced that it will begin providing information and marketing to general women with the first official symposium on the topic of WINKFEEL. The plan is to deliver accurate information about vaginal fillers to reduce anxiety caused by incorrect information and help women consult with medical staff while understanding the products and procedures.
'EVE SYMPOSIUM 2026' held at Andaz Seoul Gangnam on the 15th was hosted by S.THEPHARM and sponsored by DexWon. About 100 people, including 70 doctors, attended the event.
DexWon was in charge of marketing planning and practical work, including speaker consultation and content preparation, at this event. The company participated in designing how product information would be delivered and preparing content for communication with medical staff.
The area that DexWon will focus on in the future is providing product and treatment information that is easy for ordinary women to understand. The company plans to prepare content that explains the ingredients, purpose of use, and safety of vaginal fillers, and focus on accurately conveying the clinical experience of medical staff. Through this, the idea is to create an environment where women can comfortably ask questions and receive counseling.
WINKFEEL HERA is a medical device for tissue repair whose main ingredient is cross-linked dextran. It is used to temporarily improve symptoms caused by vaginal laxity by injecting into the submucosa of the female vaginal wall to fill the volume.
According to DexWon, even after the lecture that day, questions continued to be asked about vaginal filler treatment methods and clinical experience using WINKFEEL. The company plans to use the interests and questions of medical staff confirmed on site as a reference for future information provision and marketing content planning.
CEO Wonhaeng Lee is leading DexWon's business based on his experience participating in the launch and marketing of aesthetic medical products such as Derma Shine, Velast, and Rejuran before starting his business. DexWon is promoting the marketing of WINKFEEL by collaborating with Cheonghwa Medipower's research and development and manufacturing capabilities and S.THEPHARM's domestic sales and distribution network.
CEO Lee said, “WINKFEEL marketing has begun in earnest,” and added, “We will strive to increase understanding of vaginal fillers through accurate information and reduce anxiety caused by incorrect information.”
DexWon Expands Academic Marketing Following First WINKFEEL Symposium
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About 100 people, including 70 doctors, attended... After the lecture, questions related to the procedure continued / Demonstrated marketing planning and execution capabilities by directly conducting speaker consultations and content preparation
Event officials, including medical staff and company representatives, are taking commemorative photos at ‘EVE SYMPOSIUM 2026’ held at Andaz Seoul Gangnam on September 15. (Photo = Provided by DexWon)
[mdtoday = Reporter Choi Min-seok] DexWon began full-scale academic marketing by carrying out marketing planning and practical work, including speaker consultation and content preparation, for the first official symposium on the topic of WINKFEEL.
‘EVE SYMPOSIUM 2026’ held at Andaz Seoul Gangnam on September 15th was hosted by S.THEPHARM and sponsored by DexWon. About 100 people, including 70 doctors, attended lectures and Q&A sessions about products and procedures.
According to DexWon, even after the lecture, questions continued to be asked about the vaginal filler procedure using WINKFEEL and improving urinary incontinence symptoms. Based on the lecture, the participating medical staff shared their opinions by asking questions about questions they had in actual treatment settings.
WINKFEEL HERA is a cross-linked dextran-based tissue repair medical device that is used to temporarily improve symptoms caused by vaginal laxity by filling the volume by injecting it into the submucosa of the vaginal wall. DexWon explains that the questions about procedures that came out at this event served as an opportunity to specify product and academic information needed by medical staff.
During the event preparation process, DexWon was responsible for negotiating speakers, preparing presentation-related content, and designing and executing marketing direction. The company plans to use content planning that connects the characteristics of the product and the interests of medical staff as its main competency, and use this symposium as the starting point for WINKFEEL marketing.
This direction reflects DexWon CEO Lee Won-haeng's experience in launching and marketing aesthetic medical products. Before starting his business, CEO Lee participated in the launch and marketing of Derma Shine, Velast, and Rejuran, and is applying that experience to WINKFEEL's product information delivery and market expansion.
The WINKFEEL business is promoted through a cooperative structure in which Cheonghwa Medipower is responsible for research and development and manufacturing, S.THEPHARM is responsible for domestic sales and distribution, and DexWon is responsible for marketing planning and execution. DexWon plans to focus on its role in connecting academic information for medical staff and explanatory content for general women.
In particular, the company plans to prepare content that conveys product ingredients, purpose of use, and safety-related information in an easy-to-understand manner targeting general women. The purpose is to reduce misinformation and anxiety about vaginal fillers and provide patients with the information they need to fully consult with medical staff.
CEO Lee evaluated that WINKFEEL marketing began in earnest with this symposium, and expressed his intention to strengthen the transfer of information between medical staff and patients based on product launch and marketing experience.
In addition to the WINKFEEL business, DexWon plans to expand its related business areas by preparing a skin booster containing dextran.
DexWon Enters Japan with First WINKFEEL KOL Agreement
Read translated articleHide translated articleDexWon CEO Lee Won-haeng and Byeon Hyun-seop, director of BBStem clinic Ginza, are taking a commemorative photo at the AMWC Japan 2026 event venue. Photo: DexWon
DexWon (CEO Wonhaeng Lee), a medical aesthetics distribution and marketing company, has begun entering the Japanese market with ‘WINKFEEL’, a cross-linked dextran-based medical device for tissue repair.
DexWon announced on the 12th that it has registered BBStem clinic Ginza (Director Byeon Hyun-seop) located in Ginza, Tokyo, Japan as WINKFEEL's first KOL (Key Opinion Leader) in Japan and is providing information about the product and dextran ingredients to local medical staff.
Director Byeon Hyun-seop is responsible for introducing WINKFEEL to Japanese medical staff and delivering information about the product and ingredients. Having previously introduced WINKFEEL to medical professionals in Japan, he plans to expand those contacts in cooperation with DexWon.
DexWon is currently focusing on increasing medical staff's understanding of the product and checking market response rather than expanding sales in Japan. The plan is to confirm the acceptability of the local market through sample evaluation and provision of information to medical staff.
Activities in the Japanese market also led to participation in academic conferences. DexWon participated in AMWC Japan 2026 (The Prince Park Tower Tokyo, Tokyo), an international aesthetic and anti-aging medical conference held on September 12-13, and introduced WINKFEEL.
In cooperation with HONMONO Co., Ltd., a Japanese distributor specializing in women’s health and vaginal fillers, DexWon operated an exhibition booth and conducted product consultations with Japanese medical staff and related industry officials.
According to the company, the medical staff who visited the site showed interest in the dextran ingredient, which was different from the material they were used to, and asked questions about the ingredient characteristics, product composition, and application method. DexWon provided product data and conducted sampling targeting medical staff and distribution personnel.
In the future, DexWon plans to gradually pursue cooperation with Japanese KOLs, medical staff training, sample evaluation, and establishment of a local distribution network.
CEO Lee Won-haeng said, "Japan is a market where medical staff and distributors introduce new ingredients and products after sufficient review. As we are currently in the early stages of promoting the product and confirming its marketability through sampling, we will expand the market by reflecting the opinions of local medical staff and distribution partners."
DexWon is in charge of WINKFEEL's domestic and overseas marketing and overseas export cooperation, and plans to expand the cooperation system linking KOLs and local distribution partners in each country with entry into the Japanese market.
DexWon Expands WINKFEEL in Japan Through BBStem clinic Ginza Collaboration
Read translated articleHide translated articleDirector Byeon Hyun-seop of BBStem clinic Ginza and Lee Won-haeng, CEO of DexWon, are taking a commemorative photo after delivering the WINKFEEL product at BBStem clinic Ginza. Photo: DexWon
[Rapportian] DexWon (CEO Wonhaeng Lee), a medical aesthetics distribution and marketing company, has begun local activities to enter the Japanese market for ‘WINKFEEL’, a cross-linked dextran-based tissue repair medical device.
DexWon announced on the 15th that it is in the process of registering BBStem clinic Ginza in Ginza, Tokyo, Japan as WINKFEEL's first KOL (Key Opinion Leader) in Japan. BBStem clinic Ginza director Byeon Hyun-seop is WINKFEEL's Japanese KOL and cooperates with DexWon and is responsible for delivering information about the product and dextran ingredients to local medical staff.
Director Byeon had previously introduced WINKFEEL to local medical staff in Japan. DexWon sees this first collaboration as a starting point for entering the Japanese medical market. However, the company explained that it is currently in the initial verification stage to increase the understanding of the product by medical staff and examine market reaction rather than expand sales.
DexWon plans to lay the foundation for entering the Japanese market by cooperating with local KOLs and participating in academic conferences, focusing on securing contacts with medical staff and evaluating products.
DexWon also participated in ‘AMWC Japan 2026’, an international beauty and anti-aging medical conference held at The Prince Park Tower Tokyo from September 12th to 13th. In collaboration with HONMONO Co., Ltd., a local Japanese distributor specializing in women’s health and vaginal fillers, the company is introducing WINKFEEL at its exhibition booth and conducting consultations with Japanese medical staff and related industry officials.
According to the company, Japanese medical staff who visited the booth showed interest in the dextran material, which is different from existing familiar ingredients, and asked questions about the characteristics of the ingredient, product composition, and actual application methods. DexWon is providing product data on site, conducting sampling with medical staff and distribution personnel, and examining the response of the Japanese market.
DexWon views participation in this conference as a process of expanding contact with local medical staff and forming an understanding of dextran-based products rather than short-term sales results. Considering the characteristics of the Japanese market, which requires sufficient review time to introduce new medical materials and products, the plan is to gradually promote KOL cooperation, medical staff training, sample evaluation, and establishment of a local distribution network.
Lee Won-haeng, CEO of DexWon, said, “Japan is a market where medical staff and distributors introduce new ingredients and products after thorough review, so the process of building trust is more important than short-term sales performance.” He added, “The KOL cooperation with BBStem clinic Ginza and the interest of medical staff confirmed at the AMWC Japan site are meaningful starting points for verifying the potential of WINKFEEL.”
“Currently, we are in the early stages of promoting the product through sampling and confirming its marketability,” he said. “By faithfully reflecting the opinions of Japanese KOLs and local professional distribution partners, we will build the market step by step to establish WINKFEEL as a brand trusted by Japanese medical staff.”
DexWon is in charge of WINKFEEL’s domestic and international marketing and overseas export cooperation. With this advance into Japan, the company plans to expand the cooperation system that connects KOLs in each country and local distribution partners, and raise the awareness of DexWon and WINKFEEL in the global medical aesthetics market through medical staff-centered academic and educational activities.
Earlier coverage of supply partnerships and international conferences. Translated coverage; links lead to the Korean originals.
The Korea Economic Daily
WINKFEEL Presented at Tokyo International Conference
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DexWon (CEO Wonhaeng Lee) announced on the 29th that it unveiled ‘WINKFEEL’, a medical device for improving vaginal laxity, to the Japanese market for the first time at the ‘ASLS TOKYO 2026 International Conference’ held in Tokyo, Japan on the 28th.
According to the company, about 600 medical staff attended the conference, and a presentation on WINKFEEL was made by Byeon Hyun-seop, director of BS Clinic in Japan.
WINKFEEL is a medical device that uses Dextran as its main ingredient, and the product's characteristics and clinical application cases were introduced.
CEO Lee Won-haeng said, “We plan to expand WINKFEEL’s entry into the global market using this first unveiling in the Japanese market.”
Reporter Kim Seong-hye of Hankyung.com shkimmy@hankyung.com
S.THEPHARM Expands WINKFEEL HERA Supply Through Three-company Partnership
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‘WINKFEEL HERA’, an intravaginal injectable filler for improving vaginal laxity, is strengthening its supply and distribution system and expanding its market.
WINKFEEL HERA obtained approval from the Ministry of Food and Drug Safety in 2021 after a multicenter confirmatory clinical trial targeting 126 people. In clinical trials, the effect of improving urinary incontinence symptoms was confirmed along with the vaginal laxity assessment score (VLQ), and based on this, the product's effectiveness and safety were evaluated.
This project will be promoted through a three-company cooperation system with divided roles in planning, sales, and manufacturing. DexWon Co., Ltd. is responsible for business planning and operation, and S.THEPHARM is responsible for domestic sales and distribution. Manufacturing is handled by Cheonghwa Medipower Co., Ltd., which provides production and technical support.
As interest in non-surgical vaginal laxity improvement procedures has recently increased, the plan is to expand supply to medical institutions based on a supply system that divides roles with approved products.
WINKFEEL HERA is released in the form of a 1.1mL prefilled syringe (PFS) and is designed to be used without a separate reconstitution process. In addition, the procedure can be performed in about 5 minutes without anesthesia, and a method is applied to induce the formation of autologous collagen in the body after the procedure.
The three companies plan to respond to market changes and continue to expand product education and distribution services based on stable product supply and medical institution support systems.
A DexWon official said, “The strength of this business is that we have established a structure in which planning, sales, and manufacturing organically cooperate,” and added, “As it is a license-based product, we plan to expand cooperation with medical institutions.”
Oh Se-eok, CEO of S.THEPHARM, said, “Through WINKFEEL HERA, we have expanded our business scope from the existing aesthetic field to the obstetrics and gynecology and women’s medicine field. We will strengthen cooperation with medical institutions based on our distribution network and marketing capabilities.”
DexWon, S.THEPHARM and Cheonghwa Medipower Form WINKFEEL HERA Partnership
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DexWon announced that it has established a cooperation system with S.THEPHARM and Cheonghwa Medipower to expand the market for 'WINKFEEL HERA', a dermal filler for improving vaginal laxity in women.
Vaginal laxity is one of the physical concerns that some women may experience, but many women hesitate to seek counseling. Accordingly, this collaboration is focused on expanding awareness in the area of women's healthcare, where management plans can be discussed through consultation with professional medical staff.
WINKFEEL HERA is an intravaginal injectable filler approved by the Ministry of Food and Drug Safety to improve vaginal laxity. As one of the non-surgical management methods, prescriptions and procedures are carried out through consultation with medical staff.
In this collaboration, the manufacturer, Cheonghwa Medipower, is responsible for product development and production. DexWon is responsible for business planning and marketing, and S.THEPHARM is responsible for sales and distribution.
This collaboration focuses not only on expanding product distribution, but also providing accurate information about vaginal fillers and creating an environment for creating a consultation culture. To this end, the companies plan to jointly promote activities such as supplying products, providing information to consumers, cooperating with medical institutions, and spreading a culture of consultation.
Lee Won-haeng, CEO of DexWon, said, "Vaginal laxity needs to be viewed as an area of women's healthcare where management plans can be discussed through consultation with professional medical staff. Through WINKFEEL HERA, we will strive to create an environment where women can receive consultation without prejudice and discuss health management plans."
He added, "We will continue to cooperate in related markets based on Cheonghwa Medipower's manufacturing capabilities, DexWon's marketing planning, and S.THEPHARM's sales capabilities."
[mdtoday = Reporter Choi Min-seok] ‘WINKFEEL HERA’, a dermal filler for improving vaginal laxity in women, will enter the domestic market in July.
On the 25th, the three companies DexWon, S.THEPHARM, and Cheonghwa Medipower signed a cooperation agreement to operate WINKFEEL as a domestic distributor.
This is a system in which DexWon designs and plans the entire business structure, S.THEPHARM is in charge of sales and distribution as the domestic distributor, and the manufacturer, Cheonghwa Medipower, is responsible for production and technology. Its characteristic feature is that planning, sales, and manufacturing are aligned in one direction from the beginning, enabling stable supply and market response from the beginning of launch.
WINKFEEL HERA is the only intravaginal filler in Korea approved by the Ministry of Food and Drug Safety (KFDA) for improving vaginal laxity (license number 13-1648, product category tissue repair material). It received approval from the Ministry of Food and Drug Safety in 2021 after a multicenter confirmatory clinical trial targeting 126 people. In clinical trials, the achievement rate of 5 or more points on the Vaginal Laxity Questionnaire (VLQ) was 69.1% in the test group and 7.3% in the control group, confirming statistical and clinical significance, and improvement in urinary incontinence symptoms was also reported.
The product contains hydrated cross-linked dextran and lidocaine (very small amounts) as main ingredients, and is designed to induce neo-collagenesis when injected into the vaginal submucosa to form collagen capsules (approximately 0.3 to 0.5 mm), providing semi-permanent volume and vaginal wall support effects.
The procedure involves connecting a 1.1mL prefilled syringe (PFS) to a 24G needle and injecting it into the vaginal submucosa, so there is no need for a separate reconstitution step. It is performed without anesthesia in about 5 minutes, and the article states that patients can return to daily life immediately after the procedure. Regarding safety, the article reports that the trial found no bleeding, itching or pain lasting two weeks or longer, nor serious adverse reactions such as ulceration, necrosis, fever or shock. Mild reactions reportedly resolved spontaneously within one to two days.
The indication is temporary improvement of symptoms caused by vaginal laxity in adult women, and minors, pregnant women, and patients with pelvic organ prolapse are excluded from use. The procedure must be performed by an experienced specialist, and as it is a disposable product, re-sterilization and reuse are prohibited.
A DexWon official said, “The key to this entry is the creation of a structure in which planning, sales, and manufacturing are aligned in one direction,” and added, “As it is a product with approved indications and clinical evidence, we will expand the number of medical institution partners we can work with in the early stages of the market.”
Medical Today Reporter Choi Min-seok (biz@mdtoday.co.kr)
DexWon to Distribute Dextran-based WINKFEEL Filler
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DexWon Co., Ltd., in cooperation with Cheonghwa Medipower, will take charge of domestic distribution of ‘WINKFEEL’, a dextran-based filler, and begin to expand the related market. The company plans to seek new demand in the cosmetic plastic surgery field focusing on this product.
Drawing on DexWon’s experience bringing a range of aesthetic medicine products to market, WINKFEEL is also expected to adopt a positioning strategy that differentiates it from existing products. In particular, it is known that they are considering a market approach that goes beyond simple product distribution and takes into consideration both consumer demand and medical staff utilization.
The company plans to expand its market base through a structure in which patients recognize and select specific procedures or products, as well as operating educational programs for medical staff. The explanation is that through this, standardization of procedures and creation of brand awareness are simultaneously promoted.
In addition, the company plans to differentiate itself from the existing market through a product format that takes into account accurate use of dosage and convenience of treatment. The industry is paying attention to whether this strategy can change the competitive landscape in the cosmetic surgery market.
DexWon is also preparing to launch ‘Inora’, a dextran-based skin booster, along with filler products. It is reported that interest in the product has continued even before its launch, especially among some medical institutions.
A company official said, “We plan to gradually expand our product line based on related technologies,” and added, “Based on our application experience in the domestic market, we are also considering entering the global market in the future.”
Intern reporter Han Areum han.areum2@joongang.co.kr
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